Social Media Marketing by Tracy L. TutenSocial Media Marketing was a decent introduction to the social media corporate world. It was very informative on the aspects of social media and what it can do for businesses. The authors begin by explaining what social media actually is, its structures, framework, and its communities. They then dedicate a section to various topics such as social media planning, tactics, and data management.
However, it was poorly written and difficult to follow. The writing wasnt pretentious. Rather, it lacked sentence variety, and was written completely in passive voice. It was hard to grasp what was being taught in the midst of indirect, never ending sentences. Aside from that, the textbook provided good advice on strategy and a nice introduction to social media marketing, while keeping students in mind who may not be digital natives.
Social Media Marketing (2nd ed.)
Creative Strategies in Social Media Marketing:. Standard PDF The social media content that studentsand their future employersneed to have. Author: Tracy L. Tuten, Michael R. The Long Eighteenth..
This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. Social Media Marketing was the first textbook to cover this vital subject. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community e. Instagram 2. Publishing e.
Tracy L. Tuten, Michael R. Solomon - ISBN: 9781526423870
Access your inspection copy more quickly by requesting a digital copy on VitalSource. Alternatively, you can request a print sample. You have selected a title that is subject to further approval. You will be informed within 7 days if your order is not approved. You have selected a pack ISBN which is not available to order as an examination copy.
This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item This is a delightful, practical book and a great addition to the marketer's toolbox. I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update. My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience.