Quote by Edmund Burke: “All that is necessary for evil to succeed is th...”
The Little Green Book
The Little Green Book of Getting Your Way
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book.
Book Reviews , Goals , Sales. The 9. What I liked about this book is that Jeffrey takes the key principles of persuasion and influence and breaks them down into easy to implement ideas. Throughout the book he makes adding the persuasion and influence principles to your existing sales process not only simple, but effective. One of the areas where I think this book really shines is when Jeffrey talks about speaking to influence.
By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads you from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges you to prepare before you present, to prepare before you try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to write and sell persuasively. It will teach you the power of engagement and it will show you how to inject humor into the persuasive process. Jeffrey brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and ends by challenging you to think about excellence and eloquence.
let me see what you have
How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Great Book! As you read you feel you may know this material and you should! Its common stuff you were taught growing up but it seems as I got older well.. Jeffrey H. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade.
Jeffrey Gitomer. These books provide straightforward encouragement in a jovial tone. His mission is to teach the uninformed, the unskilled, the shy and the wary how to be persuasive for their own profit. He opens the door into public speaking and presentations, and tries to imbue his readers with self-assurance by being visually jazzy, super accessible and totally elementary to read. His weapons of choice include full-page big-type quotations often of his own aphorisms , emphatic repetition of basic advice, plenty of capital letters and pages of informative check-off lists. His other books include the Little Gold Book of Yes!