Understanding Cultures Influence on Behavior by Richard W. BrislinWritten in a lively, engaging style with many examples to illustrate complex concepts, this text helps readers to understand the influence of intercultural interactions in their own lives. It introduces students to disciplines, including cross-cultural psychology, intercultural communication, and international organizational behavior, that study cultures influence on human behavior. It covers a wide range of topics, such as schooling, work, gender, socialization of children, and health. This solid treatment of basic concepts applicable in the study of all behavior and social sciences lets students see that the study of culture and cultural differences is inherently connected to the other courses they will take throughout their college careers.
Understanding Culture's Influence on Behavior
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Cross-cultural psychology is a branch of psychology that looks at how cultural factors influence human behavior. While many aspects of human thought and behavior are universal, cultural differences can lead to often surprising differences in how people think, feel, and act. Some cultures, for example, might stress individualism and the importance of personal autonomy. Other cultures, however, may place a higher value on collectivism and cooperation among members of the group. Such differences can play a powerful role in many aspects of life. Cross-cultural psychology is also emerging as an increasingly important topic as researchers strive to understand both the differences and similarities among people of various cultures throughout the world.
Culture is one factor that can have an influence on how people think and behave.
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Page 2: Cultural Influences on Behavior
INVISIBLE INFLUENCE: The Hidden Forces that Shape Behavior by Jonah Berger
Values and behavior go hand in hand — while ideals often move us to action, observing the actions and expectations of others can in turn inform our ideals. Values can vary widely across cultures, however, and the question of how those values translate into behavior remains. Alongside four experts on human behavior, symposium cochairs Wang and APS Past President Walter Mischel Columbia University discussed the social, developmental, and anthropological perspectives on how individual preferences, societal norms, and multiculturalism shape our moral codes. When Chi-yue Chiu, a professor of psychology at the Chinese University of Hong Kong, was pursuing his PhD in social psychology at Columbia University, he focused primarily on how individuals make decisions and influence their reality through their own actions. Since then, Chiu said, his conceptualization of the relationship between values and norms has evolved to account not just for personal choice, but for the unconscious influence of cultural context. This phenomenon of corruption in Mainland China illustrates the power of unconscious normative influence on decision-making, Chiu said. When asked if they prefer to live in a corrupt society, most Chinese, predictably, said no.