Exploring Strategy: Text & Cases by Gerry JohnsonExploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you cant do without.
Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
Consider the key debates and the different strategy lenses to get new perspectives and set you on your way to better grades in your assignments and exams.
Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.
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Exploring Strategy - 10th Edition
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